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CHART SUCCESS
An interview with MARTIN ROSSITER OF GENE
 
 

 

Gene are best known for their string of chart hits in the 90s when they clocked up an impressive 10 UK top 40 singles and 3 top 10 albums. The band have played across the world from Europe to Asia and the US. In the process they have also notched up a considerable number of TV and festival appearances. Gene have sold 1 million albums and lead singer, Martin Rossiter is the Centre Manager of ATM’s studios in Brighton.

Rewind caught up with him over a coffee to discuss the secret of his success…

Q. You once said that as a musician you need to have ‘a connoisseurs taste…it’s taking bands from every genre and being influenced by it’. Do you still think the best way to become a successful musician is to take influences from every part of the industry?

A. No, I think the most important factor is to be self sufficient. The industry’s changing, you can have a good career if you are sensible and have a limited amount of capital (to set up your own record label with for instance). If you can, do everything you can have a good career.

Q. The press have described you as ‘somewhat of a rarity on the music scene; a nice, nice person’ Is it important to you to be perceived well by the media or do you adhere to the view that all publicity is good publicity?

A. It helps on the way down!

Q. Following Gene’s performance in support of Pulp at The Forum in London the NME stated ‘He (Martin) has made people love him, and now he’s loving every minute of it.’ How much do you think on stage persona effects a musician's success?

A. It depends on the type of musician you are, if you’re vain like me then a hell of a lot!

The way the industry is moving to be able to perform live is more important than it’s ever been if you want to succeed.

Q. When Gene released ‘Is it over’, ‘Trainspotting’ novelist, Irvine Welsh scripted a 15 minute film based on the title track of the EP to accompany the release. Do you think that linking yourself with projects such as this help to boost a bands profile and career?

A. In theory yes, in practice no. Success by association is a well trod marketing path.

Q. Do you think that being compared to previous artists (Martin has often been compared to Morrisey and Gene to the Smiths) has helped or hindered your career?

A. Neither. I don’t think the public are that stupid. Comparisons to other artists may effect if they listen to you in the first place but after that they make their own decisions.

Q. What would be your advice to anyone embarking on a music career, regarding record offers?

A. Start your own label.

Q. How important is it to have a brain for business (as well as musical talent) in the industry?

A. It’s very important…sadly.

Q. What are your top 5 tips for those who want to make it big in music?

A. 1, Learn to do everything.

2, Do everything.

3. Five years down the line remember the passion you had for it when you were on the dole.

4. Get a good haircut!

5. Get a good accountant!

 

 

 
     
 
 
MARKETING, PROMOTIONS & DJING
An interview with amy woodhouse
 
 

 

Amy Woodhouse studied on the Foundation Course in Norwich from 2000-2002. In the past three years she has completed a degree in Popular Music, started her own clubnight, and secured herself a residency at Le Bateau in Liverpool. In between all this she has also found time to DJ in cities across the UK and abroad.

She has recently begun working on a marketing campaign for the UK Fender footwear range where she is behind an initiative to get unsigned bands to showcase their music online. Rewind caught up with her...

Q. What have you been up to since completing your Access to Music course?

A. After I finished at ATM I moved up to Liverpool to study a degree in Popular Music at the University of Liverpool. I graduated last summer with a 2:1 and a 1st for my dissertation on fly posting with relation to the music industry. Since then I have moved to Manchester and have been looking for music industry work which is a complete nightmare. The industry in Manchester is still very small and finding paid work is pretty much impossible. As usual any jobs that do come up are given to friends of friends so you have to get in there and get yourself known.

Q. You did some Djing and promotion work in the UK and in Ibiza. Tell us more...

A. I started a clubnight called Exile with my friend Matt. We'd been going to clubs together for a few years and decided that we wanted to start a night that combined rock music with dance music. I guess it was partly spurred on by the electroclash thing that was going on in Liverpool at the time and heavy breaks influences. We started at the Retro Bar in Manchester and then got a monthly residency in the main room of Jilly's Rock World in Manchester, which holds about 800 people. We also got a mid-week slot at the Barfly in Liverpool. At the same time we took the night and our DJ's out to Ibiza to play a monthly residency at Spanish bar La Cabana. Our first gig was shut down by the police!
We ended the first season with a boat party. It went down brilliantly. We got some local Spanish rock DJ's in to do a couple of sets while we did the rest. Djing on a moving boat while attempting to explain how the decks work to Spanish Dj's who don't speak english is not easy!
Last season one of our DJ's was out there again with a permanent residency at Ground Zero in San An, unfortunately I had to stay in the UK to finish my degree! I also had a residency ata night called 'Human Eyes Robot Teeth' at Le Bateau in Liverpool.
I haven't DJ'd since the summer but I've got a few things lined up in Manchester in the few months and Ibiza's kicking off again in a big way this year. We're in negotiations for a weekly night so watch this space!

Q. You currently work for Fender. What is your role there and how did you land the job?

A. I've been working for Fender since the end of October 2005. I apllied for a placement to help out with the marketing of the UK Fender footwear range at a company called MCR:Music in Manchester. It was initially supposed to be 2 days a week but there was so much work that I've ended up doing 5 days. It's not really what I'd call a placement either as I'm pretty much in charge of the whole Fender marketing campaign for the UK. I have to come up with marketing campaigns and implement them too. We've been through a whole re-branding exercise and we're about to launch it so I'm hoping people will like the new direction we've taken.

Q. You are currently working on an initiative to get unsigned bands to showcase their music online. How does this work and can Rewind members apply?

A. It's linked to Fender Footwear and it's a way to get bands to showcase their work on a site that's linked to a major music brand. We get bands to send in a biog, an mp3 and some images, then once a fortnight we add the best ones. We are in negotiations with Fender to start giving prizes to the bands that get to the top of the cart and there is a possibility that Fender will sponsor the most successful bands.
If anyone's interested in getting involved send me an email amy@f-sharp.co.uk.
Or visit the website www.f-sharp.co.uk/yourband

Q. Has your time at ATM helped you with your career choices?

A. Yes of course my time at ATM helped me. It made me realise that my interest, in terms of a choosen career is in the business side of things rather than performance. It taught me that you can be the most talented person on earth but without the drive and motivation to get out there and push yourself you won't get anywhere. It also, most importantly, helped me to get into Uni. Although I already had A Levels, I didn't have the relevant music qualifcations to get me on to the course at the time so without ATM I would never have made it to Liverpool Uni!

Q. What are your plans for the future?

A. That's a difficult question to answer at the moment. I don't get paid for working for Fender so I can't imagine that I'll remainthere for too long. I am getting me some great experience though as I work with magazines like Kerrang, Q and Loaded. I'm thinking of starting my own guerilla marketing company which works primarily for bands/record labels. This would mean that I could combine my visual art skills while still working within the music industry, my ideal job!

Q. Do you have any professional tips for Rewind members?

A. My best advice would be to stop talking about it and just do it. Also you have to keep at it, it can be really depressing looking for work but the sole reason I'm in this position is that I didn't give up. Obviously where I am now professionally is still not my ultimate aim but I'm in a much better position professionally than I was even a few months ago.

The same advice applies to Djing and promoting. Ibiza was the hardest work I've ever done, really stressful but it all becomes worthwhile when people approach you at the end of a set to thank you for doing something different!

 

 

 
     
 
 
BEING A MUSIC JOURNALIST
An interview with BEN SIMKINS
 
 

Ben Simkins is a music journalist who has worked on online fanzines such as Soundblur.com and now is a freelance journalist working as a feature writer/reporter for the print magazine, "The Front" while playing in his band Liberty Valance. He has interviewed and written about acts including: Finch, Taking Back Sunday, Derek Hess, Ministry, Franti Spearhead and Spongebob Squarepants and the attacks against his... it's sexual preference.

Q. What does music journalism involve?

A. It's hard to define exactly what this industry involves. It's the same as the other parts of this industry. It involves what you bring with you. Influences, hero’s, style. The level of dedication is something that you define. If you don't have the dedication to write with passion no one will enjoy reading what you write and your prospects will dry up pretty quick. For the logistics of the job the perks for musicians is near without end. As a freelance journalist I set my hours. Pick the stories I want to cover (Most of the time). Get a press pass which I use to get in almost anywhere. You get to meet some pretty weird people which is sometimes awesome, sometimes scary as hell. And if like me this is a job that you do to make money while you strive for your real passion (Actually playing music) then this job helps immensely. When I go on tour I take my laptop and do the stories on the road and send them either by wifi or by the motel room connection (That always sucks). And the contacts you make really help when you go to them as your own band.

Q. How do you get into music journalism (what type of training do you need?)

A. Training is helpful but not essential. Being good at English is a given. You can study Journalism as a major but for me this isn't what I want to do for the rest of my life as I said above so my training was minimal. The best advice I can give you is do as much free when your young and that experience will help immeasurably in the future. You need a portfolio of different styles of writing to show your versatility. I personally wrote a lot for online fanzines when I was still in college. Interviewing bands such as Finch. When I went for my first paying job I had years worth of material to show and landed myself head writer position. Others had more training than me but my work spoke for itself where their certificates didn't. Remember this industry is made up of a lot of creative people who think in that artsy way and appreciate raw talent more than credentials. The other training I would suggest is to find a style in journalism that you are comfortable with. For me I read as much Hunter S. Thompson as I could get a hold of in college. His style of journalism was Gonzoism which is kind of scattered thought trains. More entertaining than pure fact. I adapted this style to suit my writing and I now always have a blueprint of thinking that defines my work.

Q. How did you get your first job in music journalism?

A. My first unpaid job came after I interviewed with my band for an online fanzine, run by a a guy from Australia. He promoted and stood behind my band for the rest of his life. Unfortunately it was short lived. He died suddenly and I soon got to know the other people that worked for his fanzine. I asked to write for free on their new website Soundblur. They let me muck in and I started writing for them until I moved to the US. My first paying job came from searching an entertainment job website and finding a local music magazine starting up in my home state. I sent in my resume and portfolio and landed the head writer position solely on my portfolio. Like I said nothing beats experience to back you up.

Q. It sounds like a high pressured job-How do you cope with deadlines?

A. As a musician you can imagine how hard it is for me to stay focused on a deadline and not procrastinate it away. But like all things you just do it and do it on time or you lose your job unless your good at buttering up the editor for an extension. The worst is when a band doesn't get the answers to your interview questions back on time and you have to string together an entertaining article after midnight to replace it. Also when you get stuck with a band with very little exposure or their website is down and your research is limited so your piece is kind of a half truth half personal story you hope will slip by your editor.

Q. Are there a lot of jobs available in music journalism?

A. Absolutely. There's Feature writers, editors, reporters, photo journalists, reviewers, design staff, implementation staff, interns, marketing, distribution and others that all make a print publication run smoothly.

Q. What’s the best aspect of your job?

A. The flexibility this job allows me gives me all the opportunities I need to stay in a touring band and keeps my day job fresh and at the very least artistic in aspect. It beats flipping burgers for a living.

Q. And the worst?

A. Freelance journalism isn't for the faint hearted. You have to try and motivate yourself to work on as many stories as possible to pay the bills because even if you stop writing they keep coming.

Q. Do you get nervous doing interviews? If so do you have any tips on good interview technique?

A. I get nervous that my questions will be dumb. Or that I'll insult the band or alternately they'll be too safe to be interesting. My best tips for interview technique also applies to writing articles. You'll always look foolish if you haven't done your research on your subject. You need to know as much as they know so that you can directly interlink certain questions, not ask dumb ones and be able to pull out answers that you are looking for. Subtle coaxing is the key. Never kiss ass but promote what they are out here for. That's really why their out here. Never pry but don't be afraid to ask the difficult questions such as members leaving and their opinions on hot button issues and such, they are always the best answers. Find out from message boards and forums exactly what it is that they want to know about the band. What's the buzz at the time surrounding the subject. And last but not least always be ready to play volley if you find the right opportunities. Bands will often skirt over questions. Press them without being stubborn and be ready to react with a back up question or follow up question if the situation deems it.

Q. Do you have any tips on writing music reviews?

A. Be truthful. It's not worth your reputation falsely promoting an album or artist. One of my first paid articles I ripped into a rapper named Tech-9 because he bugged the hell out of me. My editor loved my brutal honesty moved the article down from the cover and gave me cart-blanche on who should grace the cover leaving me to write it. Sometimes it is easy for critics to keep dumping on music. Try not to get into this trend. Remember your taste in music isn't sacred or without fault. Try and review an act from the stand point of their style. If they still suck then pan away. Key things to look at are: Are they original? If not does that matter with this band? Does the album or show have any weak points? Any highlights? Do they have an interesting angle on things that you can use to shape your review? Did you like them? Usually trust your heart and your head will follows works too.

Q. How well paid is music journalism as a career?

A. It all depends. It usually reaps at it's height a decent wage that you can live quite comfortably off. No Cristal or Ferrari's. For a freelancer like me you make what you put in. It's not great money but it hopefully pays the bills.

Q. How much influence do you have over the content of the magazine-are the articles commissioned or can find your own stories?

A. I generally can submit my own ideas or leads but I have to get them in before my editor has allocated space and word counts for the next issue. An editor is your chief they can see all and generally (If their good) can see what themes an issue needs to take. I usually just trust my editors instinct on article selection for the issue and pick out of them what appeals to me. At the same time though an editor has to trust in his or her writers ability to find the story in the artist.

Q. If an aspiring musician wished to promote himself/herself in a music magazine, how would they go about doing this?

A. Good question. Start local. Rolling Stone isn't going to check out anything at the starting line. Search for local magazines either online or at clubs and venues. Hound any contact you can get. Never take no for an answer. But always give them something to report don't just say "hey we're a band can you write about us?" Give them a reason like an album coming out or a tour or a big local show to review.

 

 
     
 
 
MUSIC PRODUCTION
An interview with LEE CLARKE
 
 

 

Lee Clark who owns his own music production company Audioroids which specializes in audio loops, refills packs, music for media.

Q. What made you choose music production as a career?

A. The reason I chose Music production as a career is it gives me free creative control I can make a piece of music sequence every instrument, mix and master it all myself it’s a bit nerdy I know but it really interests me I couldn’t think of
a better way to spend my time then sat in front of a computer tweaking oscillators and making that perfect sound.

Q. What advice would you give people who are looking for employment in music production?

A. With any type of work in the music industry it can very hard to get a break
first and foremost you have to be good at what you do and the best way to be the best is learn from the best. Find out what courses are available and take it
to the next step if you have training then contact local studio for work experience. You could go self employed start your own label Make a business plan and apply for funding which every path you chose at the end of the day you have to make it happen so just try and stay focused.

Q. What avenues for progression are there if you choose to work in music production?

A. Find training or work experience, this will help you in so many ways there are so many avenues you can take in music production just think which is the one for you which are you really passionate about.

Q. How do you find out about job opportunities in Music Production?

A. There are a few agencies that you can join these have loads of job posts from other creative people making films games etc. some of the work is paid and some is unpaid it’s always good to take a unpaid job with a low budget because this gives you an opportunity to work and gain experience.

Q. Can you go into music production on a part time basis? (in order to juggle family life with your chosen career path for example)

A. I don’t personally because I don’t have any kids but I know successful people who manage so yes it’s possible.

Q. What are the best and worst aspects of your job?

A. The best aspect for me is being in control of what I produce and the worst aspect is cutting down audio when creating instrument patches it just takes for ever.

Q. What’s the best way to get into audio mastering?

A. It takes years and years of practicing to become an audio engineer you need to know a good engineer and learn from them because there is loads of stuff to
Learn that only they know again all I can say is apply for work experience at a local studio.

Q. Do you have any tips for people starting out in audio mastering?

A. Make sure that you have good monitors and good eq`s on your desk or computer these are a must have.

Q. Are there many job opportunities in audio mastering and how do you find out about related career paths?

A. Yes there is but you need to be at a high standard for paid work there is opportunities for unpaid work which like I said before is good to do.
Try this agency http://www.talentcircle.co.uk hope it helps.

 

 
     
 
 
WORKING AS A SESSION MUSICIAN
An interview with LUKE HANNAM
 
 

 

Luke Hannam is a critically acclaimed bass player and artist in his own right. Luke has enjoyed recording, session and remixing work with the likes of Shazney Lewis (All Saints), Massive Attack and Gregory Isaacs amongst others.

Q. When did you decide to go into session work?

A. I didn’t decide to, offers to play on other artist records happened as my own band started to take off.

Q. What were the very first steps you took to achieve your goal?

A. Making music as well as I could with as much vision as I could. Everyone wants to make distinctive records therefore you should always be thinking about that in your own playing. I've always wanted to be a memorable bass player rather than simply a technical one.

Q. In the early stages of your career were you able to work pretty much full time or did you have to take on other jobs?

A. I don't think anything in the music business can be relied upon to be your only source of income. As I said before session work just followed my own music making ... still does. It’s a side thing really. I've backed off a lot recently from the session thing as I’m concentrating on my own music.

Q. What makes a good session musician- Is it accurately following a brief or bringing your own flavour to a track?

A. A good session player is a musician who can listen and interpret the ideas of others quickly and precisely, taking into account stylistic and genre specific characteristics. The way I look at it is that most music is like a period drama on the T.V, attention to detail is important shoes, collars, buttons, the stuff only specialists would notice. Music should be made with these people in mind, never play down to the music. Producers are the same as film directors, they want authenticity!

Q. Is it important to you that your ideas are reflected as you intended in the finished product?

A. Yes but only in a covert way! I feel that everything I do is distinctive. I’m a fussy person, I probably wouldn't chose to work on a project that I didn't feel I had anything to offer to it. But to be honest when I think about there are a few things out there I'm not that proud of.... Probably had a gas bill to pay that month!

Q. Have you ever been star struck when working with an artist?

A. I'd like to say no, but truthfully, working with Paul Cook (the drummer from the Sex Pistols) was strange I kept thinking about the history of it all and wanting to discuss specific events. But mostly no, artists are under pressure and usually under the direction of the producer. They never have the control they portray in the media. If your question was asking whether I've ever felt intimidated by a producer I'd have to say, yes .. always!!

Q. What are the best and worst bits about being a session musician?

A. Best bits are the challenges and the boost to your self esteem when you get it right, every player wants to do a good job, its even better when someone tells you you have. I suppose getting paid ranks pretty high, especially when I worked with Arthur Baker (New Order 'Blue Monday' Madonna 'Material Girl' producer) and he was paying me £500 a track and we were recording 5 tracks day! Worst bits being told you haven't got the feel for the song! It’s only happened a couple of times but you never forget it. I remember one incident with Bernard Butler (Suede, the Tears )a couple of years ago....... but I'm not going to tell you the details.

Q. Do you have any embarrassing stories?

A. Being told that I upstaged the singer on stage and I had to remember my place. If you are wondering if I have ever got close to an artist? the answer I'm afraid is no.

Q. What are your top 5 tips for making it as a session musician?

A. Be distinctive, stand for something but be open minded, be polite, punctuality (in other words always be early) Practice at least 2 hours a day, working only on your weaknesses. I suppose the other stuff is hard to explain something to with spotting an opportunity reaching out for it but making it look like you've been asked. The only other thing which I haven't really mentioned is equipment. Make sure your gear is good quality and that you have a wide range of instruments to fit different kinds of jobs. Always think about what you can offer that might be a bit unique. Bass players should always be able to offer double bass and double up on guitar duties if asked. Understand the recording process so you never feel awkward or unsure of what's happening.

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WORKING IN EVENTS PRODUCTION
An interview with ALEX HARWOOD
 
 

Alex Harwood joined events production company, SES Technical a year ago. His role involves everything from live and studio sound engineering to lighting and set design and stage management.

Q. Have you always wanted to pursue music as a career?

A. Yes, ever since I started playing guitar when I was 16. For a few years though I only ever thought about pursuing a career as part of a band but joining the ATM course at Leicester College opened me up to other career possibilities in the industry.

Q. What are the best and worst parts of your job?

A. I had never really thought about them before, but as I'm finding out now its a pretty thankless job! People love going to events, festivals, concerts and gigs but don't really think about the people who put the hours in to make them happen. You do this type of job because you love it!

The main thing with SES is we rarely go to a venue, which already has a stage, lights or a sound desk. Most of the events we do are from scratch. We walk into an empty room and completely transform it, it gives you a real sense of achievement but can be very tiring!

Q. Is there a typical day in your line of work?

A. Not really! All jobs and events are different. My working day can start at any time around the clock and the same for finishing. When we rig big events you can expect to put in 20 hours a day, other days are 9-5. One day we’ll be lighting a castle in Wales for a huge party, the next installing a projector in a high school and then onto building a set for an upcoming show or operating a camera at an awards dinner.... I could go on!

Q. What are your ambitions for the future?

A. Working for SES has been by far the best job I've ever had and I finally feel like I'm doing something worthwhile and that I've worked for. I'm going to stay with company as long as they'll put up with me because I'm still learning new skills all the time and I love the variety in the work.

Q. What are your top tips for students who wish to pursue a career in sound engineering?

A. Make friends not enemies! I got my job through a friend who recommended me and I think it's fair to say the industry is very much ‘who you know not what you know.’ Be open minded and prepared to learn, adapt and do whatever it takes to get a job done because there will be problems to be solved and 99% of the time they have to be solved, you can't shrug your shoulders and say ‘nevermind’ when 2000 people are on their way to your show!

Q. What has been your best moment so far in terms of your music career?

A. Writing and recording my band's current CD, which is still in progress. It's sort of a combination of all the skills I've learnt through work and feeling like I've hit my stride as a guitarist and lyricist. Check out my band's website to see what we're up too! www.myspace.com/astaticskyline

 

 
     
 

 

 

 

 

 

 

 

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